篩選結(jié)果 共找出28題

?Which of the following statements is true of pricing??

A

?Discrimination is always illegal so everyone should pay the same amount?

B

?Early adopters get a discount for being first in the market?

C

?Pricing against a similar competitor is important in the Internet age?

D

?Price to make the most sales in that way you will always get the most profit?

Which of the following conditions would need to be true for a price skimming policy to be?sensible??

A

An existing product where the owners have decided to increase prices to move the?product up market?

B

Where the product has a long lifecycle?

C

?Where the product has a short lifecycle?

D

?Where only modest development costs had been incurred?

?The following circumstances may arise in relation to the launch of a new product:?

(i) Demand is relatively inelastic.?

(ii) There are significant economies of scale.

?(iii) The firm wishes to discourage new entrants to the market.?

(iv) The product life cycle is particularly short.?

Which of the above circumstances favour a penetration pricing policy??

A

?(ii) and (iii) only?

B

?(ii) and (iv)?

C

?(i), (ii) and (iii)?

D

?(ii), (iii) and (iv) only?

?Which of the following statements regarding market penetration as a pricing strategy?is/are correct??

(1) It is useful if significant economies of scale can be achieved.

?(2) It is useful if demand for a product is highly elastic.?

A

?(1) only?

B

?(2) only?

C

?Neither (1) nor (2)?

D

?Both (1) and (2)?

Cost-based approaches to pricing take more account of the external environment than target costing.?

A

True

B

?false

?Pricing based on mark-up per unit of limiting factor is particularly useful if an organisation is not working?to full capacity.?

A

True

B

false

?A company currently sells a product for $40 and at this price, demand is 16,000 units per month. It?has been estimated that for every $3 increase or reduction in the price, monthly demand will fall or?increase by 2,000 units.??

What is the formula for the demand curve for this product??

A

?48 – 0.0001875Q?

B

?64 – 0.0015Q?

C

?64 – 0.003Q?

D

64 – 0.015Q?

?Which of the following pricing policies is the most appropriate for a new product for which the?price elasticity of demand is expected to be inelastic??

A

?Marginal cost plus?

B

?Market skimming?

C

?Penetration pricing?

D

?Price discrimination?

?When is a market penetration pricing policy appropriate??

A

?If a product is new and different?

B

?If demand is highly elastic?

C

?If demand is inelastic?

D

?If there is no possibility of economies of scale?

This objective test question contains a question type which will only appear in a computer-based exam, but this question provides valuable practice for all students whichever version?of the exam they are taking.?

While a drag and drop style question is impossible to fully replicate within a paper based?medium, some questions of this style have been included for completeness.?

A brand new game is about to be launched.? The game is unique and can only be played on?the Star2000 gaming console, another one of the businesses products.?

Which of the following pricing strategies could be used to price the game?? Students are?entitled to a small discount.?

Drag the correct options into the box below:?

? Penetration pricing

?? Price skimming

?? Complimentary product pricing

?? Product line pricing

?? Price discrimination

?? Variable production cost + %?